The Battle of the Content Writers: SEO Writing vs Copywriting

Many aspiring writers and content creators have the big question in their minds – should I become an SEO writer or a copywriter? Both jobs can be fun, but which one should you pick? There are plenty of good reasons to go into either field, so let’s take a look at some of the differences between them and help you figure out which one will best suit your needs and lifestyle.

What is SEO writing?

SEO writing is all about creating content that is optimized for search engines. This means using keywords throughout your content in order to rank higher in search engine results pages (SERPs). SEO writing can be a challenge, as you need to strike a balance between using keywords too much (which can make your content sound unnatural) and not enough (which will make it difficult for search engines to find your content).

What Is Copywriting?

Copywriting is a form of writing that is designed to persuade, influence, or sell. Unlike other forms of writing, such as journalism or academic writing, copywriting is all about persuasion. It's about using words to get people to take action, whether that's buying a product, signing up for a service, or taking some other kind of action.

Combining an SEO and a content writer

If you want to improve your website's ranking on search engines and also create compelling, readable content, you may be wondering if you need an SEO writer or a copywriter. The answer is: both! Here's a closer look at how these two types of writers can help your business succeed online. 

SEO writing includes writing keywords into meta tags, body text, and links so that Google knows what the page is about. They are focused on keyword density and repetition in order to increase rank. Meanwhile, a copywriter concentrates on providing readers with clear messages that resonate with their target audience so they can encourage engagement. A good SEO writer will write for humans first and then optimize for machines; 

while a good copywriter will write for machines first and then humans second. Together they're able to create web pages that are optimized for both machines AND people!